Downtown Camrose Marketing Meeting February 6, 2017

DOWNTOWN CAMROSE DEVELOPMENT

 

MARKETING

CERTIFIED TRAINING GROUP BOARD ROOM

February 6, 2017

8:30 am to 10:00am.

AGENDA

Business of the meeting:

Item #1) Call to order

Item #2) Financial Review

Item #3) Social Media Curator Position

Item #4) One Less Trip

  • Newspaper Ads / Infomercials/ Video
  • Promotional Kits

 

Item #5) Brochure / Newsletter / Welcome Package

Item #6) 2017 Event Plan

Item #7) Engagement Strategy

Item #8) Canada 150 – Time Capsule

Item #9) Sun Media / Google

Item #10) Snow Removal Promotion

Additions:

Adjourn

 

 

 

Downtown Camrose
Projected 2017 Budget
Revenues Amount
Downtown levy (0% increase) $81,000.00
Grant revenues (CARES 2017) $10,000.00
Interest income $0.00
Banner pole $0.00
Events:
Loyalty Program $5,000.00
Farmers Market $2,000.00
Stamp Around Downtown $$$ $1,500.00
$8,500.00
Miscellaneous income  
Total Revenues $99,500.00
Expenses
Administration
Compilation fees $1,500.00
Bookkeeping $720.00
Bad debts $2,000.00
Bank service charges $0.00
Insurance $1,500.00
Miscellaneous $1,000.00
Office supplies & equipment $1,500.00
Rent $6,960.00
Salaries and deductions $33,500.00
Basecamp / Constant Contact $900.00
Phone and Internet $1,750.00
Transfer to reserve  
Total Administration $51,330.00
Enterprise Development
Advertising (General & Social Media) $5,170.00
Promotional Materials (Brochure/Downtown Guide/ Attraction Packages) $6,000.00
Memberships and Studies $1,000.00
Community Development Corporation Feasibility Study $15,000.00
Loyalty Program $5,000.00
Total Enterprise Development $32,170.00
Community Development
Events:
Hosting ( AGM/ Small Business Week/Receptions/Local to Global Event)Note 5 $3,000.00
Jaywalkers $1,500.00
Scarecrow Festival $1,500.00
Midnight Madness $3,000.00
Stamp Around $2,000.00
Canada 150 Time capsule $1,500.00
Rock the Road Street Hockey Tournament $1,500.00
Farmers Market $2,000.00
Total Community Development $16,000.00
Total expenses $99,500.00
Excess (Deficiency) of Revenue over Expenses $0.00

 

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